Retail and Service Marketing
Retail and Service Marketing
Retail and service business owners make up a large portion of the A.D.Ventures Media Solutions client base. If your doors are open, advertising is key to survive with competition in the marketplace. If you own a business regardless if you are a retailer or service provider TOP OF MIND AWARENESS is extremely important. A percentage of potential customers exist every day, and when they have a need for your service or products we help them remember YOU! If a business pulls from a small radius of customer’s geo-targeted media can be cost efficient with zoned media. If the business has a large trade area broadcast media such as television and radio may be the lowest cost per lead. The economy plays a huge role in the business success, however those who continue to advertising even during the slow times are better off during peak sales times.
Today’s customer is highly motivated by sales that are backed up with online offers and promotions. Major retailers and big box stores survive on sales and promotions. The most qualified of customers with spendable incomes want to feel they are getting a great deal when making a purchase. With the booming success of Cyber Monday and the countless on-line, television and radio sales, prepare to creatively market your business. A.D.Ventures Media Solutions is ready and able to help your business develop a creative and innovate plan that contains a promotional calendar that will match your media mix with promotions. A planned marketing calendar utilizing traditional broadcast media such as television, radio, print, and targeted digital ads, your business will be ready to compete.
Advertising and marketing can be a major expense of your business plan, but if properly planned will produce a nice return on investment. Every category of business is different but most business can expect to convert an average of 7 to 12 percent of gross sales into a media and marketing budget. A.D.Ventures Media Solutions did a major growth in our client base during economic downturns simply because we were told, “We spend a lot of money in advertising and I need it to work”. A well thought out plan that is properly executed on a consistent basic will produce a return on investment.
