Broadcast and Cable
Television Advertising in Memphis may sound expensive to many small businesses but in reality it’s usually one of the lower cost per point medias, which equates to a lower cost per lead. The power of television includes a large reach to the market and broadcast networks such as NBC, CBS, ABC and Fox can be even more cost efficient if the advertiser pulls customers from a 25-mile radius or more.
Businesses who have a larger designated market area (DMA) or multiple locations with-in one media market reap the benefits of hitting a larger household base. Cable television can be beneficial to back up and add a mix in zones where most of the client base exists, or can be effective to smaller business who do not need to reach an entire television market when the majority of their sales comes from a small radius.
The power of television advertising can be tremendous and the old school thought of not being able to afford it is simply not the case. With the hundreds of programs that air weekly on both broadcast and cable networks television audiences have fragmented making it more efficient to reach a specific audience.
A.D.Ventures Media Solutions of Memphis spends a tremendous amount of time matching up specific networks with hours of television purchased, to ensure the television buy matches the targeted demo of each and every client. At the end of the day it’s all about producing return on investment. Television advertising in Memphis has been a tremendous help in making many of our clients grow year after year.
Popular Cable Networks
“Hundreds of network choices make it easier to target a specific audience making it easier to produce return on investment without breaking the bank.”
- SEC Network
- Fox News Network
- A & E