Linear TV
Linear television is often called traditional broadcast television viewed by a cable or satellite subscriber. Linear programming has a preset schedule. It is the traditional way of viewing your favorite local newscasts or television shows by networks.
Almost everyone watches some television regardless of how they consume the media. The average broadcast viewer is 50 years of age. These traditional viewers make up a significant percentage of consumer spending, and may be exactly who you’re trying to connect with.
Strengths of Linear Television
Scheduled programs are often watched live and are usually viewed on a large screen television in a home. Linear television is rarely viewed on a laptop, tablet, or smartphone. One huge advantage of traditional television is its large reach – most broadcast stations reach the entire designated market area with mass messaging.
Strengths of Connected CTV or OTT
Both CTV and OTT are delivered through internet connected devices, typically in the form of streaming. Viewers watch what they want when they want it, and local stations are available with many streaming subscribers’ options. One distinct advantage for advertisers is targeting options are available with streaming television. Advertisers can choose specific zip codes, income levels, and other behavioral targeting options. Smaller audiences allow an advertiser to target smaller groups of potential customers.
