Television advertising may sound intimidating and expensive but in reality, it is usually one of the lower cost-per-point medias, which makes it a lower cost-per-lead. In fact, if your business is trying to reach an audience outside of a 25-mile radius or more, the large reach broadcast networks such as NBC, CBS, ABC and Fox can be very cost efficient.
With hundreds of programs that air weekly on both broadcast and cable networks, television audiences have fragmented, thus making it easier to reach a specific demographic.
Cable television can be beneficial to supplement and add a mix in zones where most of the client base exists or can be effective for smaller businesses not needing to reach a large base audience when the majority of their sales comes from a smaller radius.
AdVentures Media Solutions specializes in matching up specific networks with hours of television purchased to ensure our client’s television buy matches their demographic. Our team helps your business get return on investment. Television advertising has been a tremendous help in making many of our clients grow year after year.
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Blaze your own trail with over the top Television. While traditional television and linear cable have staples in marketing campaigns for years, streaming services or over the top television is a new option for your advertising dollar. These includes Roku, Netflix, Prime Video, Hulu, Sling, Apple TV and YouTube TV.
There are several advantages to placing ads on OTT. Streaming services don’t have time slots so with the precise analytics of OTT, you may reach your business’s desired demographic according to topic interest, age, gender, and geography. By specific targeting, it is possible to analyze the time and placement of your most successful ads and shift them accordingly for maximum impact.
AdVentures Media Solutions develops effective OTT strategies through engaging format with continuously updated campaigns, thus connecting your brand to your target consumers. We build extensive relationships with exemplary television platforms to ensure the optimum performance of your ads. All the while delivering meritorious results by keeping messages consistent with traditional and digital outlets allowing the advertiser message to remain top of mind.