SEARCH ENGINE OPTIMIZATION (SEO): The saying “If you build it they will come” is just not true in the “.com” world. Some of the most amazing websites are built but never optimized correctly. Sadly building your site is just the start. Strategic SEO efforts are ongoing and are vital to successful search results in the competitive field of on line marketing. Web and Internet advertising in cities like Memphis are very competitive and many elements are used to yield top search results. Efforts vary depending on your brand and identity. Items such as key words, social media, rich and current web content, blogging and posting are just a few of the elements that go into the results world of Google, Bing, Yahoo, Ask, AOL, Wow and more.