Digital Content Strategist
By now you have likely heard of Instagram Reels, if not used them yourself. When Instagram launched their new video format in August of 2020, their answer to TikTok’s massive rise in popularity, users were able to upload up to fifteen seconds of primarily vertical videos that they could edit, add music to, and share in-app. While much has changed since then, there’s no doubt that short-form video content has become increasingly popular on social media and the Internet as a whole in recent years, starting with the now defunct Vine app. And now, vertical video content is only becoming more prevalent.
Ever since Snapchat Stories hit the scene in October of 2013, short-form, temporary content has taken social media by storm. Nearly every social platform now has their own version of Stories, or has at least experimented with the idea. Despite having the same premise and function, they find their own unique place on their respective platforms. Especially on Instagram they seem to be a stark difference from the norm of highly-edited and highly-aestheticized photos and videos. As a business owner or social manager, you may find yourself asking how they got so popular, and if you should be integrating them in your social strategy. Get the scoop on Stories below from AdVentures Media Solutions!
Especially on Instagram, hashtagging and mentioning is a great way to connect people with brands, products, accounts, and communities. Creating a physical link on your social accounts will help create a link in the minds of your consumers, and keep you on their mind longer. Especially on Instagram, using tags, mentions, and hashtags is a great way to boost engagement and spread your content. However no social platform is the same, and these tools may leave professionals confused on how to use them effectively, or how to use them at all. Using mentions and hashtags in your social strategy is a must.
Just like us, the social media accounts for your business can hit a rough patch. Especially on Facebook, your performance and engagement can go from great to not so great. It’s not always easy to pick up on either. There’s a chance that performance drops in a period of a day or two, but more often than not, a slow downward trend will take weeks to notice. You may be quick to blame the algorithm or your audience, but we have just as much to do with posting as the platform itself. If your Facebook is seeing fatigue, it’s likely that your social media managers are as well. Sit down, form a plan, and beat posting fatigue as soon as possible!
With millions posted per day, Stories on both Facebook and Instagram are one of the most popular features on their respective platforms. Nowadays, no one wants to comb through a large chunk of text for information, which is why Stories are so beneficial. The quick, typically visually appealing nature of them makes them easy for brands to convey information and even easier for followers to consume. No matter your business, the importance of stories on Facebook and Instagram can be a quick, effortless way to develop branding while also providing your target audience with crucial information to make informed following and buying decisions.
To run a successful business these days Google My Business (GMB) is no longer optional. GMB is essential and many times is the first impression future customers have of your company. It is highly likely your Google Listing is the first spot customers look to for information about your business. For example, what are your business hours? How do they contact you? Relevant and updated information about the services and products you provide needs to be listed on your GMB page. Google search results show your GMB page with the map listing.
What exactly is Reputation Management? Well, it is a strategy for maintaining and monitoring your online presence. Business owners can spend years developing a high-quality brand and one negative review can leave it blemished. According to a study done by Harvard Business School just one negative article about your business can negatively affect 10% of your company’s sales. These days there are so many forums, review websites, news sites and social media sites out there. It can be tough to keep up with how your reputation is perceived on every site. However, it is essential for your business’s growth to have a stellar online profile. To maintain your profile, you should be staying informed with the latest reviews.