Especially in the last ten years of the Internet, video content has blown up across all of social media. From dedicated video-only platforms like YouTube and TikTok, to more photo-centric ones like Instagram, video has proven to attract and maintain audience attention. As many of these platforms shift to being primarily vertical video content, you may find yourself, your business, or your social managers struggling to adapt. Best practices for video content on social media used to be relatively similar, but have since dramatically changed from platform to platform. If you’re feeling lost, let AdVentures Media Solutions show you the way to optimize your content!