No matter if you post for clients or for yourself, one of the surface-level goals of social media has historically been to gain as many followers as possible. This makes sense, doesn’t it? The higher your follower count, the more people see your content on a regular basis, and the more people get to know you or your brand personally. Plus, we look up to people with high follower counts. Celebrities, news outlets, and other organizations all are far more likely to have follower counts in the millions. To most people, it’s an easy way to measure success.
Tag: social media strategy
Especially on Instagram, hashtagging and mentioning is a great way to connect people with brands, products, accounts, and communities. Creating a physical link on your social accounts will help create a link in the minds of your consumers, and keep you on their mind longer. Especially on Instagram, using tags, mentions, and hashtags is a great way to boost engagement and spread your content. However no social platform is the same, and these tools may leave professionals confused on how to use them effectively, or how to use them at all. Using mentions and hashtags in your social strategy is a must.