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Tag: social media marketing near me

Utilizing Reels in Your Social Strategy

It’s no secret that short-form video content is everywhere on social media nowadays. TikTok, Instagram, Snapchat, and Facebook have all been taking advantage of the affinity their audiences show for this type of content. When it comes to growing your following, these short and entertaining videos have proved to be able to grab audience attention, and hold onto it. One of the more recent additions to the short-form video game, Reels, have especially exploded in popularity since their introduction on Instagram and Facebook. As Instagram’s fastest-growing feature, let’s take a look at strategic approaches to maximize them for your audience. 

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Advertising Effectively on TikTok

In the last five years, the popularity of video-sharing platform TikTok has consumed the Internet. Originally written off as an unserious dancing app fad, now nearly one-third of the United States is active on TikTok, and it only continues to grow in power and prominence. As the general public took notice and interest in the app, so did marketers. Now, scrolling through endless videos without seeing some sort of promoted or sponsored post is nearly impossible. As advertising professionals, it’s important to take note of what works on TikTok, and what doesn’t. Trends change in the blink of an eye, and having a jumping-off point will ensure you’re able to focus on what’s working, without all the extra frills. 

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Optimizing Your Video Content

Especially in the last ten years of the Internet, video content has blown up across all of social media. From dedicated video-only platforms like YouTube and TikTok, to more photo-centric ones like Instagram, video has proven to attract and maintain audience attention. As many of these platforms shift to being primarily vertical video content, you may find yourself, your business, or your social managers struggling to adapt. Best practices for video content on social media used to be relatively similar, but have since dramatically changed from platform to platform. If you’re feeling lost, let AdVentures Media Solutions show you the way to optimize your content!

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Brand Your Business with Social Media

AdVentures Media Solutions

When it comes to national and international brands, many are instantly recognizable. Nike is known for their telltale ‘swoosh’, as well as high-energy and inspirational videography. Pepsi proudly displays their red, white, and blue theme on a clean background with curved lines. These minor stylistic details matter, and allow consumers to notice them across different platforms. Brand colors, logos, fonts, and attitudes are not as they are without reason, they serve a crucial purpose in being distinguished from the sea of competition. However, the same goes for local brands. Although local brands often do not have the same resources as multi-million dollar companies, many of the same tactics they use can be implemented effectively to brand your business with social media platforms. 

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Why Instagram Stories Got So Popular

Adventures Media Solutions


Ever since Snapchat Stories hit the scene in October of 2013, short-form, temporary content has taken social media by storm. Nearly every social platform now has their own version of Stories, or has at least experimented with the idea. Despite having the same premise and function, they find their own unique place on their respective platforms. Especially on Instagram they seem to be a stark difference from the norm of highly-edited and highly-aestheticized photos and videos. As a business owner or social manager, you may find yourself asking how they got so popular, and if you should be integrating them in your social strategy. Get the scoop on Stories below from AdVentures Media Solutions!

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Using Mentions and Hashtags in Your Social Strategy

Adventures Media Solutions

Especially on Instagram, hashtagging and mentioning is a great way to connect people with brands, products, accounts, and communities. Creating a physical link on your social accounts will help create a link in the minds of your consumers, and keep you on their mind longer. Especially on Instagram, using tags, mentions, and hashtags is a great way to boost engagement and spread your content. However no social platform is the same, and these tools may leave professionals confused on how to use them effectively, or how to use them at all. Using mentions and hashtags in your social strategy is a must.

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Is Posting Fatigue Affecting Your Business Facebook Page? 

Adventures Media Solutions

Just like us, the social media accounts for your business can hit a rough patch. Especially on Facebook, your performance and engagement can go from great to not so great. It’s not always easy to pick up on either. There’s a chance that performance drops in a period of a day or two, but more often than not, a slow downward trend will take weeks to notice. You may be quick to blame the algorithm or your audience, but we have just as much to do with posting as the platform itself. If your Facebook is seeing fatigue, it’s likely that your social media managers are as well. Sit down, form a plan, and beat posting fatigue as soon as possible!

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The Importance of Hashtags for Facebook and Instagram

Adventures Media Solutions

Hashtags are short words or phrases with the number sign in front of them, and they are typically used on social media platforms such as Facebook, Twitter, and Instagram. Hashtags have become incredibly popular with the rise of the digital age, but are they still relevant in 2022? The short answer is yes, but perhaps not in the way they used to be. Like anything in marketing, using something just to use it will not help your page or business grow, there needs to be a strategy to back it up. 

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The Importance of Stories on Facebook & Instagram

Adventures Media Solutions

With millions posted per day, Stories on both Facebook and Instagram are one of the most popular features on their respective platforms. Nowadays, no one wants to comb through a large chunk of text for information, which is why Stories are so beneficial. The quick, typically visually appealing nature of them makes them easy for brands to convey information and even easier for followers to consume. No matter your business, the importance of stories on Facebook and Instagram can be a quick, effortless way to develop branding while also providing your target audience with crucial information to make informed following and buying decisions.  

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