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Tag: instagram

Why Instagram Stories Got So Popular

Adventures Media Solutions


Ever since Snapchat Stories hit the scene in October of 2013, short-form, temporary content has taken social media by storm. Nearly every social platform now has their own version of Stories, or has at least experimented with the idea. Despite having the same premise and function, they find their own unique place on their respective platforms. Especially on Instagram they seem to be a stark difference from the norm of highly-edited and highly-aestheticized photos and videos. As a business owner or social manager, you may find yourself asking how they got so popular, and if you should be integrating them in your social strategy. Get the scoop on Stories below from AdVentures Media Solutions!

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Using Mentions and Hashtags in Your Social Strategy

Adventures Media Solutions

Especially on Instagram, hashtagging and mentioning is a great way to connect people with brands, products, accounts, and communities. Creating a physical link on your social accounts will help create a link in the minds of your consumers, and keep you on their mind longer. Especially on Instagram, using tags, mentions, and hashtags is a great way to boost engagement and spread your content. However no social platform is the same, and these tools may leave professionals confused on how to use them effectively, or how to use them at all. Using mentions and hashtags in your social strategy is a must.

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The Importance of Hashtags for Facebook and Instagram

Adventures Media Solutions

Hashtags are short words or phrases with the number sign in front of them, and they are typically used on social media platforms such as Facebook, Twitter, and Instagram. Hashtags have become incredibly popular with the rise of the digital age, but are they still relevant in 2022? The short answer is yes, but perhaps not in the way they used to be. Like anything in marketing, using something just to use it will not help your page or business grow, there needs to be a strategy to back it up. 

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The Importance of Stories on Facebook & Instagram

Adventures Media Solutions

With millions posted per day, Stories on both Facebook and Instagram are one of the most popular features on their respective platforms. Nowadays, no one wants to comb through a large chunk of text for information, which is why Stories are so beneficial. The quick, typically visually appealing nature of them makes them easy for brands to convey information and even easier for followers to consume. No matter your business, the importance of stories on Facebook and Instagram can be a quick, effortless way to develop branding while also providing your target audience with crucial information to make informed following and buying decisions.  

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Social Media and the Growth of Instagram

Adventures Media Solutions, Memphis, TN

Over 83% of adults age 18-49 in America use social media.  The majority check it every day, and Instagram is the second most downloaded app, next to YouTube.  There are currently over 1 billion users on Instagram worldwide.  If your business is not yet advertising on Instagram, you could be missing out on multiple opportunities to grow your business.  Here are just a few of the reasons you should be advertising on social media and Instagram: 

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Social Media Platforms Evolution- The Landscape is changing

Social media trends come and go, social platforms serve as a primary marketing channel for growing a business. Methods of increasing visibility, reach, and engagement via social media are constantly changing. How do we keep up with the constant growth?  Customers make buying decision each day based on the information they have obtained from your social media platforms. 

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Optimize Hashtags Help Social Media Posts on Facebook and Instagram

AdVentures Media Solutions, Memphis, TN

Create better engagement with your social media efforts on Instagram by using relative hashtags and keywords. These are great tools for social media management and digital marketing on social media platforms. At AdVentures Media Solutions, our advertising agency knows optimizing hashtags and professional social media management.

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