When it comes to Google, you may not know any more than searching your deepest, darkest questions for the internet, and that’s okay! From display to video to shopping ad options, utilizing Google for your business can seem complex and daunting for beginners. However, there are nearly 99,000 searches on Google every second, adding up to a crazy 8.5 billion searches per day. Every single one of these searches is an opportunity for your business to be put front and center into the lap of your target audience, so let’s get into the basics of Google Ads.
Tag: Google marketing
When it comes to marketing and the digital landscape, web and SEO (search engine optimization) may be the hardest for the average person to grasp. Social media and television are relatively easy to understand at a base level: creators make content, audiences are shown content, and audiences consume it if the content speaks to them, whether on a deep or superficial level. Despite the complexity, the same can be said for website marketing. Whether you’re a business owner, a marketing strategist, or just curious, let’s break it down in the most basic terms.