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Tag: digital advertising

Using Mentions and Hashtags in Your Social Strategy

Adventures Media Solutions

Especially on Instagram, hashtagging and mentioning is a great way to connect people with brands, products, accounts, and communities. Creating a physical link on your social accounts will help create a link in the minds of your consumers, and keep you on their mind longer. Especially on Instagram, using tags, mentions, and hashtags is a great way to boost engagement and spread your content. However no social platform is the same, and these tools may leave professionals confused on how to use them effectively, or how to use them at all. Using mentions and hashtags in your social strategy is a must.

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Is Posting Fatigue Affecting Your Business Facebook Page? 

Adventures Media Solutions

Just like us, the social media accounts for your business can hit a rough patch. Especially on Facebook, your performance and engagement can go from great to not so great. It’s not always easy to pick up on either. There’s a chance that performance drops in a period of a day or two, but more often than not, a slow downward trend will take weeks to notice. You may be quick to blame the algorithm or your audience, but we have just as much to do with posting as the platform itself. If your Facebook is seeing fatigue, it’s likely that your social media managers are as well. Sit down, form a plan, and beat posting fatigue as soon as possible!

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The Importance of Hashtags for Facebook and Instagram

Adventures Media Solutions

Hashtags are short words or phrases with the number sign in front of them, and they are typically used on social media platforms such as Facebook, Twitter, and Instagram. Hashtags have become incredibly popular with the rise of the digital age, but are they still relevant in 2022? The short answer is yes, but perhaps not in the way they used to be. Like anything in marketing, using something just to use it will not help your page or business grow, there needs to be a strategy to back it up. 

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Protect Your Business with Reputation Management

Adventures Media Solutions

What exactly is Reputation Management? Well, it is a strategy for maintaining and monitoring your online presence. Business owners can spend years developing a high-quality brand and one negative review can leave it blemished. According to a study done by Harvard Business School just one negative article about your business can negatively affect 10% of your company’s sales. These days there are so many forums, review websites, news sites and social media sites out there. It can be tough to keep up with how your reputation is perceived on every site. However, it is essential for your business’s growth to have a stellar online profile. To maintain your profile, you should be staying informed with the latest reviews. 

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Email Campaigns vs Text Message Campaigns

A.D.Ventures Media Solutions

Email marketing, also known as email advertising, has been one of the most reliable forms of advertising for some time. Text ad campaigns are one of the newest and hottest trends in advertising. To achieve maximum return on investment or ROI, it is important to figure out the right strategy for marketing. Both texting message and email campaigns are effective forms of advertising, but each has their own strengths and weaknesses. Many clients choose both to reach the most clients.  

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Facebook Paid Ads

Why Paid Advertising Is Needed on Facebook and Instagram

AdVentures Media Solutions

Most businesses do not achieve excellent organic reach. It is not their fault. Blame in on changes in the algorithm for Facebook. Facebook is a monster channel for social media marketing and advertising. Social media is dominating modern-day society. Let the numbers speak for themselves. Over 2.74 billion people actively use Facebook, and last year alone, there were over 22 billion ad clicks. Facebook is supplying the most extensive advertising opportunities since google came along. Are you advertising on Facebook? If not, you should be, and here are a few reasons why: 

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Social Media and the Growth of Instagram

Adventures Media Solutions, Memphis, TN

Over 83% of adults age 18-49 in America use social media.  The majority check it every day, and Instagram is the second most downloaded app, next to YouTube.  There are currently over 1 billion users on Instagram worldwide.  If your business is not yet advertising on Instagram, you could be missing out on multiple opportunities to grow your business.  Here are just a few of the reasons you should be advertising on social media and Instagram: 

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How your business is found in Google Search SEO

AdVentures Media Solutions, Memphis, TN

Search Engine Optimazation

The truly business savvy knows there are a lot of moving parts before your website will begin to bring in new clients with increased traffic.  It is imperative that once you have your website up and running you stay on top of the trends regarding Google search SEO.  A quick Wikipedia click defines SEO as “the process of improving the quality and quantity of website traffic to a website or web page from search engines.”  When developing your website, your builder will come up with your SEO titles.  What is a SEO title?  The SEO titles are your web page’s HTML title tags. With consistent SEO the goal is when a person searches your type of business your SEO title will appear with your URL, snippets, and descriptions of your web page.  

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