Graphic Designer & Manager
By now you have likely heard of Instagram Reels, if not used them yourself. When Instagram launched their new video format in August of 2020, their answer to TikTok’s massive rise in popularity, users were able to upload up to fifteen seconds of primarily vertical videos that they could edit, add music to, and share in-app. While much has changed since then, there’s no doubt that short-form video content has become increasingly popular on social media and the Internet as a whole in recent years, starting with the now defunct Vine app. And now, vertical video content is only becoming more prevalent.
Especially on Instagram, hashtagging and mentioning is a great way to connect people with brands, products, accounts, and communities. Creating a physical link on your social accounts will help create a link in the minds of your consumers, and keep you on their mind longer. Especially on Instagram, using tags, mentions, and hashtags is a great way to boost engagement and spread your content. However no social platform is the same, and these tools may leave professionals confused on how to use them effectively, or how to use them at all. Using mentions and hashtags in your social strategy is a must.
Just like us, the social media accounts for your business can hit a rough patch. Especially on Facebook, your performance and engagement can go from great to not so great. It’s not always easy to pick up on either. There’s a chance that performance drops in a period of a day or two, but more often than not, a slow downward trend will take weeks to notice. You may be quick to blame the algorithm or your audience, but we have just as much to do with posting as the platform itself. If your Facebook is seeing fatigue, it’s likely that your social media managers are as well. Sit down, form a plan, and beat posting fatigue as soon as possible!
Hashtags are short words or phrases with the number sign in front of them, and they are typically used on social media platforms such as Facebook, Twitter, and Instagram. Hashtags have become incredibly popular with the rise of the digital age, but are they still relevant in 2022? The short answer is yes, but perhaps not in the way they used to be. Like anything in marketing, using something just to use it will not help your page or business grow, there needs to be a strategy to back it up.
What exactly is Reputation Management? Well, it is a strategy for maintaining and monitoring your online presence. Business owners can spend years developing a high-quality brand and one negative review can leave it blemished. According to a study done by Harvard Business School just one negative article about your business can negatively affect 10% of your company’s sales. These days there are so many forums, review websites, news sites and social media sites out there. It can be tough to keep up with how your reputation is perceived on every site. However, it is essential for your business’s growth to have a stellar online profile. To maintain your profile, you should be staying informed with the latest reviews.
Most businesses do not achieve excellent organic reach. It is not their fault. Blame in on changes in the algorithm for Facebook. Facebook is a monster channel for social media marketing and advertising. Social media is dominating modern-day society. Let the numbers speak for themselves. Over 2.74 billion people actively use Facebook, and last year alone, there were over 22 billion ad clicks. Facebook is supplying the most extensive advertising opportunities since google came along. Are you advertising on Facebook? If not, you should be, and here are a few reasons why: