These days, most people know that you can buy almost anything online. Groceries can be easily purchased with organizations like Instacart, popular clothing retailers heavily promote their online marketplaces, and Amazon can be used for almost everything in between! Plus, despite where consumers eventually choose to buy from, nearly 63% of all sales start online. What does this mean? Well, even if consumers are not making their final purchase on the Internet, they’re using what is online to guide their in-person purchases.