In the modern age of media, video content has proven time and time again to catch the attention of consumers. Visual content stimulates consumers and piques our inherent curiosity, plus it has a much higher likelihood of getting shared than all-text content, nearly 40 times more! Videos allow your audience to consume more entertaining, laid-back content rather than having to comb through all your social posts or dig through walls of text on your website. Nearly all of us are guilty of mindlessly scrolling through TikTok or watching a YouTube video instead of reading up about a topic, so tap into that market! With effective production and promotion, uploading videos can increase conversion rates, brand association, and audience engagement for your business. What’s not to love? Knowing and understanding the difference between short form videos vs. long form videos is key.