When it comes to marketing and the digital landscape, web and SEO (search engine optimization) may be the hardest for the average person to grasp. Social media and television are relatively easy to understand at a base level: creators make content, audiences are shown content, and audiences consume it if the content speaks to them, whether on a deep or superficial level. Despite the complexity, the same can be said for website marketing. Whether you’re a business owner, a marketing strategist, or just curious, let’s break it down in the most basic terms.
Tag: AdVentures Memphis
By now you have likely heard of Instagram Reels, if not used them yourself. When Instagram launched their new video format in August of 2020, their answer to TikTok’s massive rise in popularity, users were able to upload up to fifteen seconds of primarily vertical videos that they could edit, add music to, and share in-app. While much has changed since then, there’s no doubt that short-form video content has become increasingly popular on social media and the Internet as a whole in recent years, starting with the now defunct Vine app. And now, vertical video content is only becoming more prevalent.
In the modern age of media, video content has proven time and time again to catch the attention of consumers. Visual content stimulates consumers and piques our inherent curiosity, plus it has a much higher likelihood of getting shared than all-text content, nearly 40 times more! Videos allow your audience to consume more entertaining, laid-back content rather than having to comb through all your social posts or dig through walls of text on your website. Nearly all of us are guilty of mindlessly scrolling through TikTok or watching a YouTube video instead of reading up about a topic, so tap into that market! With effective production and promotion, uploading videos can increase conversion rates, brand association, and audience engagement for your business. What’s not to love? Knowing and understanding the difference between short form videos vs. long form videos is key.
Just like us, the social media accounts for your business can hit a rough patch. Especially on Facebook, your performance and engagement can go from great to not so great. It’s not always easy to pick up on either. There’s a chance that performance drops in a period of a day or two, but more often than not, a slow downward trend will take weeks to notice. You may be quick to blame the algorithm or your audience, but we have just as much to do with posting as the platform itself. If your Facebook is seeing fatigue, it’s likely that your social media managers are as well. Sit down, form a plan, and beat posting fatigue as soon as possible!