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Why Instagram Stories Got So Popular

Adventures Media Solutions


Ever since Snapchat Stories hit the scene in October of 2013, short-form, temporary content has taken social media by storm. Nearly every social platform now has their own version of Stories, or has at least experimented with the idea. Despite having the same premise and function, they find their own unique place on their respective platforms. Especially on Instagram they seem to be a stark difference from the norm of highly-edited and highly-aestheticized photos and videos. As a business owner or social manager, you may find yourself asking how they got so popular, and if you should be integrating them in your social strategy. Get the scoop on Stories below from AdVentures Media Solutions!

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The Importance of Hashtags for Facebook and Instagram

Adventures Media Solutions

Hashtags are short words or phrases with the number sign in front of them, and they are typically used on social media platforms such as Facebook, Twitter, and Instagram. Hashtags have become incredibly popular with the rise of the digital age, but are they still relevant in 2022? The short answer is yes, but perhaps not in the way they used to be. Like anything in marketing, using something just to use it will not help your page or business grow, there needs to be a strategy to back it up. 

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The Importance of Stories on Facebook & Instagram

Adventures Media Solutions

With millions posted per day, Stories on both Facebook and Instagram are one of the most popular features on their respective platforms. Nowadays, no one wants to comb through a large chunk of text for information, which is why Stories are so beneficial. The quick, typically visually appealing nature of them makes them easy for brands to convey information and even easier for followers to consume. No matter your business, the importance of stories on Facebook and Instagram can be a quick, effortless way to develop branding while also providing your target audience with crucial information to make informed following and buying decisions.  

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Do not Ignore Your Google My Business Listing

Adventures Media Solutions

To run a successful business these days Google My Business (GMB) is no longer optional. GMB is essential and many times is the first impression future customers have of your company. It is highly likely your Google Listing is the first spot customers look to for information about your business. For example, what are your business hours? How do they contact you? Relevant and updated information about the services and products you provide needs to be listed on your GMB page. Google search results show your GMB page with the map listing. 

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Protect Your Business with Reputation Management

Adventures Media Solutions

What exactly is Reputation Management? Well, it is a strategy for maintaining and monitoring your online presence. Business owners can spend years developing a high-quality brand and one negative review can leave it blemished. According to a study done by Harvard Business School just one negative article about your business can negatively affect 10% of your company’s sales. These days there are so many forums, review websites, news sites and social media sites out there. It can be tough to keep up with how your reputation is perceived on every site. However, it is essential for your business’s growth to have a stellar online profile. To maintain your profile, you should be staying informed with the latest reviews. 

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Optimize Hashtags Help Social Media Posts on Facebook and Instagram

AdVentures Media Solutions, Memphis, TN

Create better engagement with your social media efforts on Instagram by using relative hashtags and keywords. These are great tools for social media management and digital marketing on social media platforms. At AdVentures Media Solutions, our advertising agency knows optimizing hashtags and professional social media management.

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AdVentures Media Solutions Marketing and Promoting Horse Trainers and Breeders

Adventures Media Solutions, Memphis, TN

AdVentures Media Solutions knows Equine Marketing. We understand the registered breeding business and horse show world of The American Quarter Horse Association, and The American Paint Horse Association. We can match potential buyers with your equine business using the internet and social media. Custom website development with the use of digital and social media marketing can give your business the exposure you need to find serious buyers for your breeding or show barn. Stallions, show horses, mares and weanlings can be promoted successfully with our websites and social media management.  

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The Power of Video Advertising for Your Business

AdVentures Media Solutions, Memphis, TN

Do you want your business to be able to compete and prosper in today’s world? Any business owner does. That is why online video advertising is a crucial part of your marketing strategy. At AdVentures Media Solutions we say, “Video is king,” We say that for a reason. Video works. It is one of the most shared items on the social media.  

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Harvey Hits Home

I live in Silsbee, TX – a small, fiercely proud town about 15 minutes north of Beaumont. My husband is a football coach, and we moved here just over a year ago for a coaching opportunity. At first the move was a struggle for me, but now we consider Silsbee our home. On August 27th, and 28th, and 29th, Harvey hit… and everything in our community changed.

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Welcome to Ad Chicks!

Welcome to Ad Chicks, the ladies behind the scenes of A.D Ventures Media Solutions. We’re all about empowering and encouraging women in business with a behind the scenes look at how we successfully, and sometimes not so successfully, balance life, kids, significant others and work.

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