Tag: Ad Agency Memphis

Our Advertising Agency for Your Local Service Ads

Written by Adventures-Editor on October 18, 2023. Posted in Latest News.

Your local business needs a strong online presence to thrive in your community. One essential component of this online strategy is local service ads (LSAs), a powerful tool that can help you reach your target audience effectively. While managing LSAs might seem like a task you can handle on your own, there are several persuasive reasons why you should consider entrusting this task to our professional full-service advertising agency. Here are just a few of them.

Maximizing Advertising Success with Performance Max Campaigns

Written by Adventures-Editor on October 11, 2023. Posted in Latest News.

In today’s fast-paced world of digital advertising, gaining a competitive edge and maximizing your campaign’s performance is critical. One of the most effective ways to achieve these goals is through Google’s Performance Max Campaigns. This is a comprehensive advertising solution that has revolutionized the advertising industry. This innovative advertising tool offers a range of features and benefits. These features allow our advertising team at AdVentures Media Solutions to reach your target audience more effectively and efficiently, driving more traffic and conversions to your website.

How SEO Benefits Businesses

Written by Adventures-Editor on September 29, 2023. Posted in Latest News.

As a full-service agency, we understand how Search Engine Optimization (SEO) can impact your business. By employing an SEO strategy, we can optimize your website ranking. We also use diverse content to assist you in finding your target audience on Google or other search engines. The SEO strategies we employ will drive qualified organic traffic to your website, resulting in a higher consumer rate as time goes on.

Google’s Vehicle Listing Ads: Next Level Car Advertising

Written by Adventures-Editor on July 17, 2023. Posted in Latest News.

These days, most people know that you can buy almost anything online. Groceries can be easily purchased with organizations like Instacart, popular clothing retailers heavily promote their online marketplaces, and Amazon can be used for almost everything in between! Plus, despite where consumers eventually choose to buy from, nearly 63% of all sales start online. What does this mean? Well, even if consumers are not making their final purchase online, they’re using what’s there to guide their purchases.

Followers vs. Engagement: What Matters More?

Written by Adventures-Editor on April 26, 2023. Posted in Latest News.

No matter if you post for clients or for yourself, one of the surface-level goals of social media has historically been to gain as many followers as possible. This makes sense, doesn’t it? The higher your follower count, the more people see your content on a regular basis, and the more people get to know you or your brand personally. Plus, we look up to people with high follower counts. Celebrities, news outlets, and other organizations all are far more likely to have follower counts in the millions. To most people, it’s an easy way to measure success.

OTT vs. CTV: A Beginner’s Guide

Written by Adventures-Editor on April 5, 2023. Posted in Latest News.

The placement of advertising content has changed dramatically over the last few years. Print, radio, and television used to rule the marketing world, but there are multiple new players on the field, all with their own advantages. Television especially has seen dramatic changes, most people now opting for a streaming service or smart TV instead of basic cable. While interest in traditional cable television has been slowly declining, streaming services and digital media players only continue to rise in popularity. In order to find the best strategy for your video advertising, we’ll break down the difference between two new giants: OTT and CTV.

Horizontal Video for Social Media

Written by Adventures-Editor on February 10, 2023. Posted in Latest News.

Vertical videos have been all the rage in the last few years. With the rise of TikTok and Instagram Reels, does anyone even care about the traditional, tried-and-true format? Of course they do! Despite the popularity of the vertical format, utilizing horizontal videos in your social media strategy is still a great way to attract and retain audience attention, you just need to find your niche. Let strategy guide your decision. Where are you planning to post your content? What is your goal? What kind of footage are you anticipating to get? Knowing your goal is a surefire way to guide your production process, and get the conversions you are after. With your goal in mind, let’s get into the benefits of each type of video on social media.

Person holding a phone with the TikTok app opened.

Advertising Effectively on TikTok

Written by Adventures-Editor on January 12, 2023. Posted in Latest News.

In the last five years, the popularity of video-sharing platform TikTok has consumed the Internet. Originally written off as an unserious dancing app fad, now nearly one-third of the United States is active on TikTok, and it only continues to grow in power and prominence. As the general public took notice and interest in the app, so did marketers. Now, scrolling through endless videos without seeing some sort of promoted or sponsored post is nearly impossible. As advertising professionals, it’s important to take note of what works on TikTok, and what doesn’t. Trends change in the blink of an eye, and having a jumping-off point will ensure you’re able to focus on what’s working, without all the extra frills.

Getting Started With Google Ads

Written by Adventures-Editor on December 7, 2022. Posted in Latest News.

When it comes to Google, you may not know any more than searching your deepest, darkest questions for the internet, and that’s okay! From display to video to shopping ad options, utilizing Google for your business can seem complex and daunting for beginners. However, there are nearly 99,000 searches on Google every second, adding up to a crazy 8.5 billion searches per day. Every single one of these searches is an opportunity for your business to be put front and center into the lap of your target audience, so let’s get into the basics of Google Ads.

A Beginner’s Guide to Website Marketing

Written by Adventures-Editor on November 4, 2022. Posted in Latest News.

When it comes to marketing and the digital landscape, web and SEO (search engine optimization) may be the hardest for the average person to grasp. Social media and television are relatively easy to understand at a base level: creators make content, audiences are shown content, and audiences consume it if the content speaks to them, whether on a deep or superficial level. Despite the complexity, the same can be said for website marketing. Whether you’re a business owner, a marketing strategist, or just curious, let’s break it down in the most basic terms.