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Tag: Ad Agency Memphis

Short Form vs. Long Form Videos

Adventures Media Solutions

In the modern age of media, video content has proven time and time again to catch the attention of consumers. Visual content stimulates consumers and piques our inherent curiosity, plus it has a much higher likelihood of getting shared than all-text content, nearly 40 times more! Videos allow your audience to consume more entertaining, laid-back content rather than having to comb through all your social posts or dig through walls of text on your website. Nearly all of us are guilty of mindlessly scrolling through TikTok or watching a YouTube video instead of reading up about a topic, so tap into that market! With effective production and promotion, uploading videos can increase conversion rates, brand association, and audience engagement for your business. What’s not to love? Knowing and understanding the difference between short form videos vs. long form videos is key.

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Brand Your Business with Social Media

AdVentures Media Solutions

When it comes to national and international brands, many are instantly recognizable. Nike is known for their telltale ‘swoosh’, as well as high-energy and inspirational videography. Pepsi proudly displays their red, white, and blue theme on a clean background with curved lines. These minor stylistic details matter, and allow consumers to notice them across different platforms. Brand colors, logos, fonts, and attitudes are not as they are without reason, they serve a crucial purpose in being distinguished from the sea of competition. However, the same goes for local brands. Although local brands often do not have the same resources as multi-million dollar companies, many of the same tactics they use can be implemented effectively to brand your business with social media platforms. 

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Why Instagram Stories Got So Popular

Adventures Media Solutions


Ever since Snapchat Stories hit the scene in October of 2013, short-form, temporary content has taken social media by storm. Nearly every social platform now has their own version of Stories, or has at least experimented with the idea. Despite having the same premise and function, they find their own unique place on their respective platforms. Especially on Instagram they seem to be a stark difference from the norm of highly-edited and highly-aestheticized photos and videos. As a business owner or social manager, you may find yourself asking how they got so popular, and if you should be integrating them in your social strategy. Get the scoop on Stories below from AdVentures Media Solutions!

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Using Mentions and Hashtags in Your Social Strategy

Adventures Media Solutions

Especially on Instagram, hashtagging and mentioning is a great way to connect people with brands, products, accounts, and communities. Creating a physical link on your social accounts will help create a link in the minds of your consumers, and keep you on their mind longer. Especially on Instagram, using tags, mentions, and hashtags is a great way to boost engagement and spread your content. However no social platform is the same, and these tools may leave professionals confused on how to use them effectively, or how to use them at all. Using mentions and hashtags in your social strategy is a must.

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Is Posting Fatigue Affecting Your Business Facebook Page? 

Adventures Media Solutions

Just like us, the social media accounts for your business can hit a rough patch. Especially on Facebook, your performance and engagement can go from great to not so great. It’s not always easy to pick up on either. There’s a chance that performance drops in a period of a day or two, but more often than not, a slow downward trend will take weeks to notice. You may be quick to blame the algorithm or your audience, but we have just as much to do with posting as the platform itself. If your Facebook is seeing fatigue, it’s likely that your social media managers are as well. Sit down, form a plan, and beat posting fatigue as soon as possible!

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The Importance of Hashtags for Facebook and Instagram

Adventures Media Solutions

Hashtags are short words or phrases with the number sign in front of them, and they are typically used on social media platforms such as Facebook, Twitter, and Instagram. Hashtags have become incredibly popular with the rise of the digital age, but are they still relevant in 2022? The short answer is yes, but perhaps not in the way they used to be. Like anything in marketing, using something just to use it will not help your page or business grow, there needs to be a strategy to back it up. 

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The Importance of Stories on Facebook & Instagram

Adventures Media Solutions

With millions posted per day, Stories on both Facebook and Instagram are one of the most popular features on their respective platforms. Nowadays, no one wants to comb through a large chunk of text for information, which is why Stories are so beneficial. The quick, typically visually appealing nature of them makes them easy for brands to convey information and even easier for followers to consume. No matter your business, the importance of stories on Facebook and Instagram can be a quick, effortless way to develop branding while also providing your target audience with crucial information to make informed following and buying decisions.  

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Do not Ignore Your Google My Business Listing

Adventures Media Solutions

To run a successful business these days Google My Business (GMB) is no longer optional. GMB is essential and many times is the first impression future customers have of your company. It is highly likely your Google Listing is the first spot customers look to for information about your business. For example, what are your business hours? How do they contact you? Relevant and updated information about the services and products you provide needs to be listed on your GMB page. Google search results show your GMB page with the map listing. 

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Protect Your Business with Reputation Management

Adventures Media Solutions

What exactly is Reputation Management? Well, it is a strategy for maintaining and monitoring your online presence. Business owners can spend years developing a high-quality brand and one negative review can leave it blemished. According to a study done by Harvard Business School just one negative article about your business can negatively affect 10% of your company’s sales. These days there are so many forums, review websites, news sites and social media sites out there. It can be tough to keep up with how your reputation is perceived on every site. However, it is essential for your business’s growth to have a stellar online profile. To maintain your profile, you should be staying informed with the latest reviews. 

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