In the modern age of media, video content has proven time and time again to catch the attention of consumers. Visual content stimulates consumers and piques our inherent curiosity, plus it has a much higher likelihood of getting shared than all-text content, nearly 40 times more! Videos allow your audience to consume more entertaining, laid-back content rather than having to comb through all your social posts or dig through walls of text on your website. Nearly all of us are guilty of mindlessly scrolling through TikTok or watching a YouTube video instead of reading up about a topic, so tap into that market! With effective production and promotion, uploading videos can increase conversion rates, brand association, and audience engagement for your business. What’s not to love? Knowing and understanding the difference between short form videos vs. long form videos is key.
When it comes to national and international brands, many are instantly recognizable. Nike is known for their telltale ‘swoosh’, as well as high-energy and inspirational videography. Pepsi proudly displays their red, white, and blue theme on a clean background with curved lines. These minor stylistic details matter, and allow consumers to notice them across different platforms. Brand colors, logos, fonts, and attitudes are not as they are without reason, they serve a crucial purpose in being distinguished from the sea of competition. However, the same goes for local brands. Although local brands often do not have the same resources as multi-million dollar companies, many of the same tactics they use can be implemented effectively to brand your business with social media platforms.
Ever since Snapchat Stories hit the scene in October of 2013, short-form, temporary content has taken social media by storm. Nearly every social platform now has their own version of Stories, or has at least experimented with the idea. Despite having the same premise and function, they find their own unique place on their respective platforms. Especially on Instagram they seem to be a stark difference from the norm of highly-edited and highly-aestheticized photos and videos. As a business owner or social manager, you may find yourself asking how they got so popular, and if you should be integrating them in your social strategy. Get the scoop on Stories below from AdVentures Media Solutions!
Especially on Instagram, hashtagging and mentioning is a great way to connect people with brands, products, accounts, and communities. Creating a physical link on your social accounts will help create a link in the minds of your consumers, and keep you on their mind longer. Especially on Instagram, using tags, mentions, and hashtags is a great way to boost engagement and spread your content. However no social platform is the same, and these tools may leave professionals confused on how to use them effectively, or how to use them at all. Using mentions and hashtags in your social strategy is a must.
Just like us, the social media accounts for your business can hit a rough patch. Especially on Facebook, your performance and engagement can go from great to not so great. It’s not always easy to pick up on either. There’s a chance that performance drops in a period of a day or two, but more often than not, a slow downward trend will take weeks to notice. You may be quick to blame the algorithm or your audience, but we have just as much to do with posting as the platform itself. If your Facebook is seeing fatigue, it’s likely that your social media managers are as well. Sit down, form a plan, and beat posting fatigue as soon as possible!
Hashtags are short words or phrases with the number sign in front of them, and they are typically used on social media platforms such as Facebook, Twitter, and Instagram. Hashtags have become incredibly popular with the rise of the digital age, but are they still relevant in 2022? The short answer is yes, but perhaps not in the way they used to be. Like anything in marketing, using something just to use it will not help your page or business grow, there needs to be a strategy to back it up.
With millions posted per day, Stories on both Facebook and Instagram are one of the most popular features on their respective platforms. Nowadays, no one wants to comb through a large chunk of text for information, which is why Stories are so beneficial. The quick, typically visually appealing nature of them makes them easy for brands to convey information and even easier for followers to consume. No matter your business, the importance of stories on Facebook and Instagram can be a quick, effortless way to develop branding while also providing your target audience with crucial information to make informed following and buying decisions.
To run a successful business these days Google My Business (GMB) is no longer optional. GMB is essential and many times is the first impression future customers have of your company. It is highly likely your Google Listing is the first spot customers look to for information about your business. For example, what are your business hours? How do they contact you? Relevant and updated information about the services and products you provide needs to be listed on your GMB page. Google search results show your GMB page with the map listing.
What exactly is Reputation Management? Well, it is a strategy for maintaining and monitoring your online presence. Business owners can spend years developing a high-quality brand and one negative review can leave it blemished. According to a study done by Harvard Business School just one negative article about your business can negatively affect 10% of your company’s sales. These days there are so many forums, review websites, news sites and social media sites out there. It can be tough to keep up with how your reputation is perceived on every site. However, it is essential for your business’s growth to have a stellar online profile. To maintain your profile, you should be staying informed with the latest reviews.
Email marketing, also known as email advertising, has been one of the most reliable forms of advertising for some time. Text ad campaigns are one of the newest and hottest trends in advertising. To achieve maximum return on investment or ROI, it is important to figure out the right strategy for marketing. Both texting message and email campaigns are effective forms of advertising, but each has their own strengths and weaknesses. Many clients choose both to reach the most clients.
Most businesses do not achieve excellent organic reach. It is not their fault. Blame in on changes in the algorithm for Facebook. Facebook is a monster channel for social media marketing and advertising. Social media is dominating modern-day society. Let the numbers speak for themselves. Over 2.74 billion people actively use Facebook, and last year alone, there were over 22 billion ad clicks. Facebook is supplying the most extensive advertising opportunities since google came along. Are you advertising on Facebook? If not, you should be, and here are a few reasons why:
SEO blogging is a method of marketing and advertising to increase traffic to your website. This increases a company’s overall website traffic. For many people, the hugely popular search engine is their first stop when trying to look for about anything. That means that no matter the type of website you have, if you want people to find it, you need it to show up on Google search. Organic ranking in a search engine is not always easy.
Over 83% of adults age 18-49 in America use social media. The majority check it every day, and Instagram is the second most downloaded app, next to YouTube. There are currently over 1 billion users on Instagram worldwide. If your business is not yet advertising on Instagram, you could be missing out on multiple opportunities to grow your business. Here are just a few of the reasons you should be advertising on social media and Instagram:
The truly business savvy knows there are a lot of moving parts before your website will begin to bring in new clients with increased traffic. It is imperative that once you have your website up and running you stay on top of the trends regarding Google search SEO. A quick Wikipedia click defines SEO as “the process of improving the quality and quantity of website traffic to a website or web page from search engines.” When developing your website, your builder will come up with your SEO titles. What is a SEO title? The SEO titles are your web page’s HTML title tags. With consistent SEO the goal is when a person searches your type of business your SEO title will appear with your URL, snippets, and descriptions of your web page.
Social media videos are everywhere…. Our phones. Our tablets. Even on your watch! Billions of people get on social media every day to get their news, engage with friends, and watch videos. Naturally, social media is the perfect place to use video to capture the attention of your viewers!